On Wednesday, the full-service entertainment company founded by influential hip-hop artist Jay-Z, Roc Nation, revealed the firm has purchased tokens from the Sensorium Corporation. The tokens Roc Nation bought are called senso (SENSO), the in-platform currency of Sensorium Galaxy, an entertainment-focused metaverse that fuses cryptocurrencies with virtual reality (VR).

Roc Nation Enters Sensorium’s Blended World of Crypto and VR

The Jay-Z-founded company Roc Nation is a firm that specializes in entertainment products and services such as talent acquisition, clothing, publishing, sports, and management. Now the company is getting involved with digital currencies as Roc Nation has revealed the purchase of senso (SENSO) tokens, the native currency for the metaverse tethered to Sensorium Galaxy.

Sensorium Corporation, the creators of the metaverse, have blended blockchain technology with VR, and the project just released “Prism” one of the first worlds in the Sensorium metaverse. Prism visitors can join music festivals, concerts, and play mini-games with the chance to see artists like David Guetta and Armin van Buuren.

Sensorium Corporation plans to launch the next metaverse world called “Motion,” which has been said to include an underwater metaverse experience. “Let your moves become your language,” the Sensorium Motion world description says. “Connect with your senses through deep mindfulness and exciting dance performances to an underwater space. Dive into this mystic land to experience deep connections enabled by pure movements.”

Roc Nation’s senso token purchase announcement on Wednesday explains that the company is taking steps toward the future. Desiree Perez, the CEO of Roc Nation, detailed that the entertainment company wants its artists to be included in Sensorium Galaxy.

Source: news.bitcoin.com